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  • Writer's pictureAlina Liu

Disco ✨ The Secondhand Internet

Introducing Disco, the AI-enabled secondhand stylist and aggregator that’s changing how we shop fashion.

The first step

Disco is a chrome extension that pops up with secondhand options while you’re shopping for clothes online. Think — you’re buying that $238 Aritzia blazer with the perfect seams and Disco pops open showing the exact same jacket but 60% off because it’s secondhand, and pulled in from Depop, Poshmark, eBay, Vestiaire, and more.

1. It saves you money

2. It saves you time

3. It saves waste and carbon emissions

How Disco works, Disco Tutorial, Chrome extension for secondhand apparel

Why are we building this?

We’ve done an incredible job creating a world full of beautiful apparel, inspiring forms of self-expression, and empowering lifestyles, but unfortunately at a substantial climate cost. The fashion industry is the third-largest polluting industry, second to only food and construction. Each year it emits a staggering 1.2 billion tonnes of carbon dioxide and produces 202 billion pounds of textile waste — and not to mention the $500 billion in materials we lose as a result.

At Disco we believe we can still have beautiful things, but we can do it better.

🔮 Our mission is to accelerate the world’s transition to a circular economy - starting with what we consider to be the most influential and empowering industry, fashion.

Tell me more

We know that addressing climate requires systemic change, but individuals can and already do make a difference. Where you put your money matters because companies are listening and are making decisions based on where the market (that’s all of us!) is going. We believe every purchase is more than just a transaction; it's a statement of purpose. By reducing consumption of fast fashion, we demote overproduction and overconsumption. And that’s what brings us to buying secondhand, upcycled, modularized, and more.

The world is already becoming more environmentally conscious. According to Thredup's latest resale report, the global secondhand apparel market is projected to reach $350 billion by 2027, with 52% of US consumers shopping secondhand apparel in 2022 and increasing year-over-year.

Innovative brands like Patagonia, Lululemon, and Marimekko are responding and leading the way in starting to offer secondhand options to their own products on their own sites. This reflects people’s growing desire to do the right thing, with Gen Z and Millennials at the front. The next generation of shoppers is mission-driven and are increasing demand for secondhand and more ethical purchases.

This is exciting.

But, as with all change, it’s also messy.

This requires a paradigm shift, especially online. We recognize that it’s not always easy to embrace circularity. There are a lot of options, a lot of confusing quality standards, a lot of jumbled information and reviews, a lot of open apps and tabs — basically, a lot of things that break. And that’s where we come in.

We want to make it easy.

Our goal is to make this as fun and seamless as possible — to the point where buying secondhand is even easier than buying first. We believe people shouldn’t have to sacrifice their style and well-being to act more sustainably. So we’re building to bridge the gap between what we wear and empowering people to yield a positive impact.

What’s next?

We’re living in a time where AI has flipped a switch and we have the opportunity to harness its power to create a previously unimaginable experience for our users. The chrome extension is just the first step.

We’ve spoken to a lot of you and have seen your passion. Many of you have even told us you refuse to buy firsthand, and we’re here for it. You inspire us.

Our team has a collective 18+ years in AI & tech in San Francisco and another 12+ years in the fashion industry. We’re continuing to learn more and more about your shopping habits and needs every day and we’re ready to build. 🦾

Join us as we define the next iteration of our product and how people shop, reducing our ecological footprint – in style. We’d love to hear from you. Email us at 🌱

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